photos: nike.com; boxpark.co.uk
The Nike Store in London’s Boxpark features LED screens that measure the activity level of the person in front of them.
Sport of the Future
Interactive LED screens that cover the entire wall and measure your level of activity as you move in front of them, digital mannequins, iPad-based catalogs… The new format of the London Nike store proposes a futuristic world. The Nike+Fuel Station in Boxpark – the first pop-up mall built out of shipping containers – is designed to help sports fans achieve the perfect combination of innovative digital services and physical experiences. Now there’s really no excuse not to get into shape.