36 covers that made history
Over the course of 144 issues, in magazine has remained committed to sharing every amazing angle on Latin America with the world. From regional cuisine – varied, colorful, and multifaceted – to the most contemporary forms of creation (like street art), the covers of in have always featured playful, sometimes daring, ideas with the aim of reflecting the spirit of a continent.
In this selection, which includes several international award-winning issues, nine key individuals, who played key roles in the development of the magazine, recall the work, the ideas, and the stories behind some of these outstanding covers.
President content, Spafax
2004 – present
“Creating this first edition of in magazine was an adventure in itself. Getting a model and team to the top of a mountain for the photo shoot – with a team of donkeys – wasn’t just a lot of fun, it also represented a distinct approach to storytelling for LAN, mixing places, people, traditions, and a modern attitude.”
“This humorous LEGO-themed cover is proof that in magazine had a special knack for tapping into the cultural zeitgeist!”
“Creating an image for a concept as intangible as the avant-garde wasn’t easy. A map, but not of countries and borders. A net, but not the kind used by fishermen. A world of connections that captures a groundbreaking and innovative spirit, while showing how Latin America has created an exotic and truly special universe.”
“In 2010, we decided to raise our glasses and celebrate the best wines in the region and around the world. This led to inWines, an exclusive magazine that always had the aim of helping readers discover the magnificent and expansive universe of reds and whites. The covers illustrated by Latin American artists presented ingenious perspectives on different wine-growing regions.”
Director of media and reading materials, LAN
2004 – 2010
“This cover was for the first special issue we did on food, and we were really nervous about how well the team’s idea would come across. The result simply surpassed all expectations!”
“By far my favorite of the covers we did while I was in charge of the magazine. Silence was not an easy concept to convey, but I think this picture worked perfectly.”
The number of travel features that have been published in the 144 issues of in.
Art director, in
2013 – present
“This intervention on a wall in downtown Lima was unforgettable. The work of Peruvian artists Elliot Túpac and El Decertor marked a milestone for the magazine’s covers.”
Art director, in
2006 – 2012
“The October issue dedicated to food was the most stressful publication of the year, but also my favorite. We would showcase ingredients in their essence: uncooked, unadorned, with no effects. Thanks to the expert eye of photographer Macarena Achurra, we got chef Tomás Olivera to help us produce the images for the 2008 edition. It’s still one of my favorites.”
Director of content, in
“It’s tough to pick a single cover, but if I had to, I’d choose this one. Not just for the degree of detail in the art – a piece that we created long distance with a designer in India – but also because the entire issue is fascinating, covering every angle of Brazilian culture from the perspective of its people.”
Editorial director, in
2004 – 2012
“I adore this cover. Succinct, different: it says it all.”
“Once upon time, we would dedicate an entire issue to a single theme. This was my favorite approach, because it was fascinating to look at an idea or concept from so many different points of view. Several of these issues received international awards.”
2006 – 2012
“I think this was a great cover. It was an accurate reflection of what we wanted to say as a magazine: that our continent is a source of joy, color, passion, imagination, and adventure.”
“During the first or second year of the magazine a lot of creativity – and sweat – went into making each section connected to the main theme in one way or another.”
In-flight entertainment and onboard media coordinator, LAN
The number of passengers who have been able to read in since its first issue in 2004 through the present day, equivalent to five times the population of Argentina.