Remembering lets us live twice





As a blend of images and emotions etched into our minds, memories invite us on a constant voyage to the past, connecting us with flavors and places that we yearn for, helping us relive conversations and encounters with loved ones. A time we’ve already lived is briefly returned to the present inside us.

“To be able to enjoy one’s past life is to live twice,” said the Roman poet Martial (b. 40 A.D.). He also believed that the greatest pleasures were found in the little things: “It is healthy to not aspire to permanent happiness, as though you were enjoying an delicious feast,” he added. Nearly two millennia have passed since then, yet when we consider memories, Martial’s words ring truer than ever.

One of the most valuable gifts that we have is our ability to collect memories, and traveling is one of the best ways to accumulate them. When we break out of our routine, all of our senses come alive, making each experience even more memorable. Perhaps that’s why writer Martín Caparrós says that “traveling is the best way to cheat time.”

Remembering is one of the most marvelous functions of the human intellect. It allows us to travel into the past and back in the blink of an eye. Why not make the most of this gift with images and sensations that connect us emotionally to the best life has to offer? As we pay more attention to the positive experiences in our lives, we start to build good memories – the kind you feel in your soul, remembrances of the past that give a sense of happiness and meaning to our future.

Dear passenger, at LAN we have a tremendous commitment to fulfill. We are very aware that a trip represents an infinite source of sensations, expectations, experiences, emotions and, therefore, great memories. For this reason, we want every flight you take with us to be a positive and memorable experience. We like to surprise you with a smile, warm treatment and an easy and pleasant experience at every stage of your trip.

In this very special celebration-filled month, we hope that you can take advantage of this trip as an opportunity to recollect some of your favorite memories of family and friends and fill these days with good memories that will last throughout the coming year.

Thank you for flying with us. I wish you a happy holiday season and a prosperous 2015!


Ignacio Cueto Plaza
CEO LAN Airlines

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