Home, sweet home



At least once in our lives, we face a situation that lingers in our memory; the kind of moment that marks us and – in some way – defines us. Perhaps this crucial moment was moving out of your parents’ home, the birth of a child or leaving your native country to seek out new paths or to study abroad, all in pursuit of a dream. Whatever the reason, no one forgets what has been left behind. Where we came from goes a long way towards explaining who we are.

That feeling of being part of something greater than reason is like cheering for a soccer team in good times and bad, and the same thing happens when it comes to our roots. It’s why the children of immigrants often long to visit the homes of their ancestors, the places they only know from stories, photographs and songs from a bygone era. This kind of trip frequently ends with self-discovery, a sense of identification and of being represented, a homecoming and a feeling of belonging.

Latin American literature is filled with examples, and some of the books that best depict them were written by authors who found themselves far from home. Gabriel García Márquez brought a sense of belonging to the most magical of occurrences in his novel One Hundred Years of Solitude, where the imaginary town of Macondo ends up trapping its inhabitants, making them return against their will, regardless of the distance, creating a setting both strange and familiar. This is the origin of the Magic Realism with which our continent has come to be identified.

This sense of belonging is deeply rooted throughout Latin America, making the continent unique and attracting a growing number of visitors from around the world. At LAN, our flights are filled with passengers headed towards reunions, pursuing dreams or trying out different ways of life. As part of our aim, along with TAM, to be the largest airline in Latin America and one of the most important in the world, we strive to provide our passengers with this sense of belonging, sharing diverse experiences and the journey of self-discovery during their travels through this magnificent region. We want you to feel at home when you are flying with LAN, and for you to enjoy this experience as much as we do every day.

Thank you for flying with us again.


Ignacio Cueto Plaza
CEO LAN Airlines

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