Inspiration as a source of self-realization


The search for inspiration as a way of stimulating new ideas or generating profound changes in our lives has been part of the human experience since our origins. Today, it seems like we possess a tremendous advantage when it comes to this transcendental form of exploration, since contemporary sources of inspiration are practically inexhaustible. More than any other time in history, we’re presented with transformative experiences from a variety of people who have sought out inspiration as a means of self-realization.

While inspiration may seem like something distant and abstract, reserved for only a select few, something that is hard to adapt or incorporate into our way of being, it is actually very closely linked to a conscious and voluntary search that allows us to foster change in some part of our lives. For Pablo Picasso, the founder of Cubism and one of the most disruptive souls of the 20th century, “Inspiration exists, but it has to find you working.” Something similar was suggested by the great novelist Jack London, who said that, “You can’t wait for inspiration. You have to go after it with a club.” It’s true that we can’t passively wait for the moment to arrive; we need to be the protagonists of change and actively pursue it.

Most of the time, inspiration is at the root of enterprise and must occupy a place of privilege in our everyday priorities, as important as reflection and meditation. It doesn’t matter if our source of inspiration is found in a book, in a television show, in natural phenomena or simply in our subconscious, finding the inspiration to do something important with our lives more closely resembles an exercise than a divine gift.

Dear passenger, at LAN we are inspired by connecting and uniting the dreams of all the people who fly with us every day, helping them to realize their projects and to shape the world that they imagine. I hope you find this trip as inspiring as it is for us to have you on board.

I invite you to enjoy your flight,


Ignacio Cueto Plaza
CEO LAN Airlines

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