The Value of Time Well Spent



These days, we have access to a plethora of technological and communicational tools to stay connected and make our lives easier, and yet, we often don’t have enough time to enjoy the simple things that make us feel fulfilled. Time has become one of the scarcest, most precious treasures in an era when we can post a tweet, watch our favorite show, talk with our significant other, upload a photo and read a book, all simultaneously. 

According to U.S. physician Larry Dossey, all people today suffer from “time sickness,” the obsessive belief “that time is getting away, that there isn’t enough of it, and that you must pedal faster and faster to keep up.” And so, the beginning of the year is a good time to stop, at least for a moment, to think about how we spend our time. The mere feeling of having the entire calendar year ahead helps us to slow down, to reflect on the meaning of our lives, to get a clearer perspective on our dreams and to share them with the people who are important to us.

I think there’s something more to this than simply taking life at a slower pace and enjoying the little things. It also has to do with connecting more deeply with ourselves, with the things that are good for us and enrich our souls, in a process in which we can see true evolution as the years go by.

At LAN, we know that your time is extremely valuable, and for this reason, we’ve become increasingly focused on making improvements in order to offer you the best travel itinerary and the most modern aircraft in the world to provide the most punctual service possible. We also strive to make your travel experience easier through technological innovations like the LAN and TAM app, making it quicker and easier to get to your boarding gate, while also making your flight more fun thanks to the latest in in-flight entertainment. In short, we’re always trying to value your time so that you can invest it in the enjoyment of memorable moments.

I invite you to enjoy this flight and the time you spend with us.


Ignacio Cueto Plaza
CEO LAN Airlines

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