Changing times

Often, change seems more like vertigo than opportunity, and changing times present us with a crossroads between an invitation to shift course in our professional, spiritual or personal lives and the apparent security in remaining on familiar ground.

But if there’s one thing we can’t deny, it’s that in this day and age, the only constant is change. So we might ask ourselves: Why is it so hard for some of us? Why does change often carry a negative connotation? Why do we wait for crisis to force a new direction rather than actively pursuing one?  

What justification is there in staying in a job that doesn’t make us happy, in a city that doesn’t feel like home, or in a relationship that doesn’t help us grow? According to scientists David Rock and Jeffrey Schwartz, the brain is programmed to resist change. Once we’ve formed a habit, our subconscious complains every time something new or unexpected happens and tries to return to the status quo.

Clearly, change is not as easy as it looks. Fear paralyzes us, and we think that such transformations are the domain of young people, who have the conviction that you can always have a better life. But to molecular biologist Estanislao Bachrach, author of EnCambio, no particular age is best suited to change: the key is in training the mind to help the brain adapt to a new state that makes us feel better. The value of the process lies precisely in the opportunity to pursue a more fulfilling life. This doesn’t have to mean quitting your job and moving to the wilderness to get away from it all. Rather, it means reflecting on our emotions in order to more wisely take on a deeper transformation when the time comes.

It’s a matter of being honest with ourselves, looking a little deeper inside and paying attention to our constant inner dialogue as a way of confronting change with optimism. Few people regret having made a major change in their lives but many lament not having taken the chance. After all, you can always make another change.

At LAN, we find change to be a source of motivation. We’ve grown, and we’ve made mistakes, often because we want to do things better. Our passion for flying spurs us to constantly reinvent ourselves, adapting to change around us – whether it’s the evolution of technology or the concern for protecting the environment – always while listening to the suggestions of our passengers. We’re well aware that today is the best day to do something big and to make a difference, and hopefully, we’ll be able to surprise you with a warmer and more pleasant travel experience.

I invite you to celebrate change in the name of a better life. Thank you for flying with us.


Ignacio Cueto Plaza
CEO LAN Airlines

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