Road Map

Unexpected things happen when we choose one route over another. A simple – almost trivial – decision can lead us to transcendent moments like finding new love, making new friends or closing a successful business deal. Our immediate future depends on the choices we make at these crossroads, which gives them a captivating sense of mystery.

We can analyze our options as profoundly as we like, but we can never be 100-percent sure what will happen on that route. Each of our paths is unique, and that uncertainty is part of the beauty of life.  

A trip is the best example of how choosing a route can be a life-altering decision. Deciding where you want to live, with whom you want to start a family or where you’d like to retire are the questions we face as we forge our chosen path.

It’s not surprising that roads as a concept are a source of fascination for thinkers, writers, artists and intellectuals. And everyone has, at one point or another, faced the literal and metaphorical decision between two paths, without knowing exactly which one will take us where we want to go. Perhaps the best analogy for the road is that which makes us take responsibility for our decisions – as Chilean poet Gabriela Mistral says, “Where there’s a tree to plant, plant it yourself; where there’s a mistake to amend, amend it yourself; where there’s an effort to be made that others are avoiding, do it yourself. Let it be you who pushes aside the stone in the road.”

Dear passenger, we at LAN are delighted that you’ve chosen to travel with us, and we’re honored that every year more of you let your dreams take flight with us. Last month, we proudly accepted – for the third consecutive year – the distinction of being named the Best Airline in South America by the Skytrax World Airline Awards, where millions of passengers evaluate 200 airlines from around the world. All of this motivates us to continue to improve and to offer you more destinations and a better travel experience. We hope to keep choosing the right path and offering you the best possible options.

Thank you for allowing us to accompany you on this adventure. Enjoy this voyage with LAN.


Ignacio Cueto Plaza
CEO LAN Airlines

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